The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
- ISBN13: 9780470831885
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Practical tools and expert advice for professional event planners
Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new t… More >>
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
Its a book i needed for my events planning class.Its agood book howeveri was buying it new and when i recieved the book there were already pages higlighted as if it was a used book.
Rating: 4 / 5
Comment by Nicole Bucalo — April 18, 2010 @ 10:09 pm
Practical for special events, but does not distingish between event planning like weddings and conventions. Still pretty good.
Rating: 4 / 5
Comment by Sandra Low — April 18, 2010 @ 11:28 pm
Planning a corporate party or special event? Don’t lift a finger until you’ve read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
Rating: 5 / 5
Comment by Rolf Dobelli — April 19, 2010 @ 12:26 am
With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.
Yet, with Allen’s assistance and Levine’s Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book.
Well-written, this book may save many a person from high blood pressure.
Rating: 5 / 5
Comment by Anonymous — April 19, 2010 @ 12:40 am
This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. I would also recommend Guerilla PR Wired by Michael Levine along with this book. These two cover the basis for PR and events planning.
Rating: 4 / 5
Comment by Anonymous — April 19, 2010 @ 2:43 am